EY Gurugram's Diwali Celebration Video Goes Viral for Unexpected, Heartbreaking Reasons

Introduction

A Diwali celebration video from EY Gurugram went viral for unexpected, heartbreaking reasons. The video, which was shared on social media, showed a group of employees celebrating the festival of lights with a performance of a traditional Indian dance.

The Unexpected Twist

The video quickly gained traction online, but not for the reasons EY Gurugram had intended. Instead, it was met with criticism for its portrayal of a woman in the dance. Critics accused the company of objectifying women and perpetuating harmful stereotypes.

Consequences of Criticism

The criticism surrounding the video led to widespread condemnation of EY Gurugram. The company was accused of being insensitive and out of touch with its employees. As a result, EY Gurugram was forced to apologize for the video and remove it from social media.

The Heartbreaking Story Behind the Video

In the aftermath of the controversy, the heartbreaking story behind the video came to light. The woman featured in the dance was a new employee who was struggling to adjust to the company's culture. She was asked to participate in the dance without being given proper context or support.

Cultural Misunderstanding

The misunderstanding that led to the video highlights the challenges that foreign companies face when trying to adapt to Indian culture. EY Gurugram likely intended to celebrate Diwali in a way that was respectful of Indian traditions. However, they failed to adequately consider the sensitivities surrounding the issue of gender equality.

Lessons Learned

The viral video from EY Gurugram serves as a valuable lesson for companies that are operating in India. It is important to understand the cultural context of your employees and to be sensitive to their values. Failure to do so can lead to unintended consequences.

Tips for Cultural Sensitivity

* Conduct thorough cultural research before entering a new market. * Seek input from local employees to ensure that your marketing materials are culturally appropriate. * Provide training for employees on cultural sensitivity and diversity. * Be willing to adapt your marketing strategies to reflect local customs and values.