Foodwatch Picks on Mercury, True Tuna for 'Tuna Scam' in Europe

False advertising, misleading claims, and 30% less tuna than advertised

Consumers in Europe are being misled by tuna brands like Mercury and True Tuna about the quality and quantity of tuna in their products, according to a new report by Foodwatch, a non-governmental organization. The report, released on Tuesday, found that many tuna brands are using misleading labels and making false advertising claims about the sustainability and quality of their products. In some cases, the report found, tuna brands were selling products that contained up to 30% less tuna than advertised.

Mercury and True Tuna Fined

Foodwatch's report specifically called out Mercury and True Tuna for their misleading practices. The report found that Mercury was using labels that suggested its tuna was caught using sustainable methods, when in fact, the tuna was caught using destructive fishing practices. True Tuna was found to be using misleading claims about the quality of its tuna, including claims that its tuna was "dolphin-safe" and "sustainably caught."
Both Mercury and True Tuna have been fined by European authorities for their misleading practices.

Misleading Tuna Labels Widespread

Foodwatch's report is the latest in a series of reports that have raised concerns about the quality and sustainability of tuna products in Europe. In 2019, a report by the European Commission found that nearly half of the tuna products tested contained misleading labels. The report also found that many tuna products contained high levels of mercury, a toxic metal that can be harmful to human health.

Health Risks of Mercury and Tuna

Mercury is a neurotoxin that can damage the brain and nervous system. It can cause a range of health problems, including learning disabilities, memory loss, and impaired coordination. Children and pregnant women are particularly vulnerable to the effects of mercury. Tuna is one of the main sources of mercury in the human diet.

Recommendations for Consumers

Foodwatch is urging consumers to be aware of the misleading practices used by some tuna brands. The organization recommends that consumers look for tuna products that are certified by a reputable third-party organization, such as the Marine Stewardship Council (MSC) or the Friend of the Sea (FOS). Consumers should also be aware of the health risks associated with mercury and limit their consumption of tuna, especially pregnant women and children.