Millions of viewers for Stipsits film "Headscarf Mafia" on ORF

ORF's "Kopftuchmafia" scores with top ratings

The ORF premiere of Michael Kreihsl's comedy "Headscarf Mafia" starring Andreas Stipsits was a complete success. 1.164 million viewers (35 percent market share) watched the film on January 12, 2023, making it the most-watched program of the day. The comedy thus significantly surpassed the previous year's hit "Love Machine" (ORF 2022: 862,000 viewers, 30 percent market share) and even the top ORF ratings film of 2021, "Love Machine" (ORF 2022: 862,000 viewers, 30 percent market share). Bohemian Rhapsody" (ORF 2021: 1.037 million viewers, 30 percent market share).

ORF program director: "Successful start to the year"

"Headscarf Mafia" is a great start to the year," says ORF program director編成 Heinz Strudl. "With Andreas Stipsits in the lead role, Michael Kreihsl has once again succeeded in creating a comedy that captivates a broad audience. We are very pleased with this success and it confirms our strategy of investing in high-quality Austrian fiction."

ORF 1-Marktanteil: 35 Prozent

During the broadcast of "Headscarf Mafia", ORF 1 clearly dominated the prime-time market with an average market share of 35 percent. The closest competitor, ATV, followed far behind with 14 percent.

ORF-Generaldirektor: "Popular cinema for a broad audience"

"With 'Headscarf Mafia', ORF once again demonstrates its strength in providing popular cinema for a broad audience," says ORF Director General Roland Weißmann. "Andreas Stipsits, Michael Kreihsl and the entire team have created a film that combines entertainment, laughter and reflection. We are very pleased with the success of 'Headscarf Mafia' and see it as confirmation of our efforts to offer our audience high-quality Austrian fiction."