Viral Video of Diwali Celebrations at EY Gurugram Sparks Backlash

Outrage Over 'Insensitive' Representation

A viral video of Diwali celebrations at Ernst & Young's (EY) Gurugram office has sparked widespread backlash online, drawing accusations of cultural insensitivity and appropriation.

The video, shared on social media, shows employees dancing to Bollywood music and wearing traditional Indian attire. Critics have condemned the portrayal as stereotypical and disrespectful, arguing that it reduces Diwali to a mere spectacle.

EY's Response and Apology

EY has issued an official statement apologizing for the offense caused by the video. The company acknowledged the cultural significance of Diwali and expressed regret over the "insensitive" representation.

EY has since removed the video from its social media channels and pledged to conduct a thorough review of its cultural sensitivity training programs.

Experts Weigh In

Cultural experts have weighed in on the controversy, emphasizing the importance of respecting cultural traditions and avoiding stereotypical depictions.

They argue that such representations can perpetuate harmful stereotypes and undermine the true meaning of cultural festivals like Diwali.

Social Media Reaction

The video has sparked a heated debate on social media, with many expressing outrage and calling for accountability from EY.

The hashtag #DearEY has been trending on Twitter, with users sharing their perspectives and demanding a more respectful approach to cultural events.

Call for Sensitivity

The backlash against the video highlights the growing awareness of cultural sensitivity in the workplace and the need for organizations to be mindful of the impact of their actions on diverse communities.

Experts emphasize the importance of engaging with cultural groups, seeking input, and ensuring that representations are respectful and authentic.

Recommendations for EY

To address the concerns raised, EY should consider the following recommendations:

• Conduct a comprehensive review of its diversity and inclusion initiatives.
• Engage with cultural organizations and seek guidance on respectful representations.
• Implement mandatory cultural sensitivity training for all employees.
• Establish clear guidelines on appropriate cultural celebrations and attire.
• Create a feedback mechanism for employees to voice concerns about cultural insensitivity.

By implementing these measures, EY can demonstrate its commitment to creating an inclusive and respectful workplace while promoting a deeper understanding of cultural diversity.